About the PURELL® brand


GOJO Industries - Europe

GOJO Industries-Europe is a leading producer and marketer of skin health and surface hygiene solutions for away-from-home settings. Founded in 1946, GOJO is a family owned company with a wealth of experience in the hygiene industry and carries internationally recognised brands, including PURELL® – one of the most trusted brands for skin sanitising and GOJO®
– our brand for specialised soaps and tough soils cleaning solutions.

GOJO has three manufacturing plants in Europe, specialising in cosmetics, wipes an biocides, as well as a proven track record in Private Label Solutions.

Partnership for Growth

GOJO Industries Europe brings together together market leading brands, scientific and technological expertise in skin and surface hygiene and continued innovation to grow the hygiene category. The European business has three R&D centres of excellence and manufacturing facilities based in France, supporting a network of sales offices and distribution facilities in Milton Keynes, Paris, Barcelona, Lisbon and Frankfurt.

The combined business offers a broad product portfolio of skin and surface cleaning and sanitising solutions under the trusted brands GOJO®, PURELL®, LPK and PREVEN’S PARIS as well as specialised and innovative Private Label Solutions.

Our Pillars of Growth

  • Partnerships for the Long Term
    We value long-lasting customer partnerships based on mutual trust and sustained growth
  • Specialist Skin & Surface Hygiene Solutions
    Broad portfolio of specialised and complete solutions, solving hygiene needs in any professional environment
  • Innovative Technology
    Continual investment in R&D generating category growth through technological & scientific innovation
  • Market Knowledge & Insight
    Market insight and understanding of complex needs in each individual market through regional specialists in our global organisation
  • Globally Trusted Brands
    Globally trusted, market leading brands, re-defining workplace safety through innovative and sustainable skin & surface friendly solutions

About the PURELL Brand

PURELL sanitiser was invented in 1988 by GOJO in the USA to meet the needs of healthcare providers and restaurant operators looking for ways to reduce the spread of germs. Healthcare workers needed to kill germs on their hands when they couldn’t get to soap and water. And restaurant operators needed extra germ-fighting protection to reduce the risk of food contamination.

PURELL sanitiser was a great success, not just because it was effective at killing 99.99% of most common germs, but because it was convenient, gentle and a pleasure to use. The dispensers and bottles could be placed anywhere, so hand hygiene was no longer restricted to the confines of a sink. And people enjoyed using PURELL Hand Sanitiser because it was refreshing and gentle.

Its popularity soon grew. People who used it at work also thought it would be great to use when they were at home or on the go.
In 1997, PURELL sanitiser was made available to consumers, forever changing the way the world stays well. It soon became America’s number one hand sanitizer and a significant part of popular culture.

Today, PURELL sanitiser remains one of the most recognised brands in the world. It defines the hand sanitiser category and is the brand most preferred by doctors, professionals and consumers everywhere.

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